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About Us
What do we do?
- We specialize in serving higher education alumni organizations, as well as other types of membership-based organizations.
- Using exclusive research and proprietary data sets, we can assess the health of your organization, identify strengths and weaknesses of your engagement efforts, and evaluate the overall vitality of your current programs.
- We provide a list of short-term, medium-term and long-term action items to help you drive engagement and giving.
Our initial assessment looks at these four key area of your alumni program:
- Communications: What are the strengths and weaknesses of your communications? How effective are your digital platforms, print communication, email outreach, analytics, content creation, etc.? What are all your touchpoints?
- Value proposition: How would your alumni rate your organization's value proposition? Do you provide free vs. paid offerings, universal benefits, career services, discounts, popular events, etc. Do most of your benefits require alumni to come to campus?
- Obstacles: What obstacles prevent your organization from engaging better? Typical issues include lack of reliable data, poor feedback loops, dwindling budgets, overworked staff, over-solicitation, too many alumni opting out, lack of patience among executives, etc.
- Culture: Institutional culture can be both a benefit and a challenge. How does your organization deal with institutional conflicts? How well do you serve the diversity of your audience? How do you deal with disengagement? How is your institution integrated with your community? What changes would you like to make, but are unable to pull the trigger?